insights for success

They help you attract clients who are a good fit for what you offer. And over time, with consistency and authenticity, you’ll build a reputation that speaks for itself—no cringey sales tactics required.

Kick things off by introducing yourself—but keep it tight. There’s nothing worse than someone going on and on about how fantastic they are. Just spend a couple of minutes, max. Give a quick overview of who you are and why people should listen to you. You want them to understand you’ve got the experience, but don’t overdo it. If you really want people to know more about you, just drop a link to your About Me page where they can find all your accolades and achievements. If they're curious, they’ve got a way to check you out without you eating up valuable time during the event. Trust me, the minutes fly by in these sessions, so don’t waste them talking about yourself when you could be delivering real value.

Once you’ve done that, break the ice by getting people involved right away. Ask them where they’re from—that’s always a good way to get the ball rolling. Use the Zoom features like the thumbs-up button or the chat feature to get some interaction going. And then hit them with a big, engaging question right out of the gate. Something like, “Who here wants to shift body fat and keep it gone for good?” You want this to be a high-energy moment that triggers a lot of enthusiastic “Yes!” responses. The more energy you bring, the more they’ll feed off it and get involved.

As you get into the main part of your event, let me just say this: you’ve got to get some stories under your belt. Storytelling is massive when it comes to explaining your concepts and making sure they stick. Nowadays, we’re all about quick, to-the-point communication—thanks to technology, everything’s cut right to the bone. But think about it: back in the day, people used to sit around campfires, telling and listening to elaborate stories. Those stories weren’t just for entertainment—they were a way to teach important lessons, show the value of certain actions, and warn against others. That’s the magic of storytelling—it’s memorable. It makes what you’re saying relatable and easy to understand, and it sticks with people much longer than just rattling off a list of facts.

WHY STORYTELLING WORKS

For example, instead of just saying, “Exercise can help you lose weight and improve your mood,” you could tell a story about a client who was struggling with low energy and self-esteem. Maybe this client was feeling stuck and demotivated, but after committing to a regular workout routine and changing their mindset, they started seeing not just physical changes, but also a huge boost in their confidence and overall happiness. Share the ups and downs of their journey, how they felt, what they learned. This kind of story not only illustrates the point you’re trying to make but also makes it more engaging and relatable. It paints a picture that your participants can see themselves in, which is so much more powerful than just laying out the facts.

PRACTICE MAKES PERFECT

And honestly, storytelling isn’t something that comes naturally to everyone. It’s a skill, and like any skill, it takes practice. Try running through your stories with people you know first—get their feedback, see how your words land, and make adjustments. Practicing in front of a real audience, even if it’s just friends or family, will give you a better sense of what resonates and what doesn’t. You want to find them sweet spots where your story not only informs but also captivates.

MASTER YOUR PRESENCE

You also need to think about your presence in front of a crowd. How you conduct yourself physically can make or break your presentation. Simple things, like what you do with your hands, can either reinforce your message or distract from it. People subconsciously pick up on body language, and if your hands are hidden or your movements seem closed off, they might feel like you’re holding back or not being fully transparent. Show your hands! It’s a small thing, but it makes a big difference—it adds an openness to what you’re saying and reinforces some of your statements.

MIND YOUR BREATHING

And don’t forget about your breathing. Sounds basic, right? But you’d be surprised how often people get caught out, running out of breath mid-sentence or sounding too breathy and gasping for air. It’s not a good look and can make your audience feel tense. Practice your breathing so that you can speak smoothly and clearly without running out of air. Take pauses when needed—not just to catch your breath, but also to let your points land. Those moments of silence can actually be powerful, giving your audience time to absorb what you’ve said.

With these events, the goal of these events isn’t just to sell your services but to educate and offer fresh insights to your participants. Ideally, you want them involved somehow, so they’re not just sitting there listening, but actively engaging. However, this isn’t always possible, depending on the format. So, let’s clarify the difference between a webinar and a workshop because each has its place and serves different purposes.

WEBINARS VS. WORKSHOPS

• Webinars: Think of webinars as more passive learning experiences. They’re great for delivering a lot of information in a relatively short period. It’s like giving a lecture or presentation online. You’re the expert, sharing your knowledge, and your audience is mostly there to listen and learn. Webinars often include a Q&A session at the end, which is great for addressing any burning questions. But for the most part, the format is you talking and them listening.

• Workshops: Now, workshops are a whole different ball game. They’re much more interactive and hands-on. Think of them as a collaborative environment where your people are actively involved in exercises, activities, or discussions. You’re still sharing your expertise, but you’re also guiding them through practical applications, getting them to try things out for themselves, and encouraging them to share their experiences and ideas. Workshops are about learning by doing.

IDEAS FOR WEBINARS

If you’re going the webinar route, here are a few ideas that can deliver real value without feeling like a sales pitch:

1. 5 Common Fitness Mistakes and How to Avoid Them: This is a great educational topic where you can share your expertise on the common pitfalls people face when starting their fitness journey. You can provide actionable tips and advice, which positions you as knowledgeable and helpful.

2. Understanding Your Body Type and How to Train for It: This one’s about educating your audience on different body types and the best training methods for each. You can provide insights that your audience may not have heard before, which helps establish your authority on the subject.

3. Nutrition Myths Debunked: You can go deep into popular nutrition myths and clarify misconceptions. Everyone loves a good myth-busting session, and this kind of content is highly shareable.

IDEAS FOR WORKSHOPS

Now, if you’re leaning more towards workshops and want to make them engaging and interactive, here are some ideas:

1. Create Your Own Workout Plan: Instead of just telling people what to do, guide them through the process of creating their own workout plan based on their goals, fitness level, and preferences. This gives them hands-on experience and makes them feel more invested in the process.

2. Healthy Cooking Workshop: If nutrition is a part of your service, consider a workshop where participants can cook along with you. Provide a list of ingredients ahead of time and guide them through making a healthy meal. This is fun, engaging, and gives them a tangible takeaway.

3. Mindset and Motivation Masterclass: Focus on the mental side of fitness. Get people involved by having them share their own challenges and successes, and guide them through exercises to improve their mindset and motivation. This could include journaling exercises, goal-setting activities, or even a group meditation.

KEEP IT GENUINE AND NOT SALESY

Now, let’s address the elephant in the room. Yes, you’re doing this to grow your business, but that doesn’t mean you have to come off as a cringey salesperson. The days of hard selling are over, and people can smell a sales pitch from a mile away. The key here is to be open, honest, and transparent about why you’re doing these events. You want people to leave with a good understanding of what you offer, sure, but also why it would genuinely benefit them to work with you.
Don’t just jump into “selling” right from the start. Focus on delivering real value first. If you’re doing a webinar, for example, make sure it’s packed with useful information that your audience can use right away. At the end, you can mention your services in a way that feels natural—like, “If you found this helpful and want to dive deeper, I offer a 6-week program that builds on these principles.”

BE TRANSPARENT ABOUT YOUR INTENTIONS

Be upfront about your intentions. Something as simple as, “I’m here to share some valuable insights, and if at the end you’re interested in learning more about my services, great!” goes a long way. It doesn’t feel pushy, and it sets clear expectations. Remember, by consistently putting on valuable events like this, you’re positioning yourself as an authority in your field. Over time, people will start to see you not just as another coach but as a trusted advisor who truly cares about their well-being.

GET THEM INVOLVED

Make sure your events, especially workshops, are interactive. Ask questions, encourage participants to share their thoughts, and get them to try things out in real-time. This not only makes the experience more engaging but also builds a stronger connection between you and your audience. When people feel involved, they’re more likely to remember you, talk about you, and consider your services.

WORK WITH THE FEEDBACK

Finally, always gather feedback after your events. Thank your participants for attending and ask them what they enjoyed, what they found valuable, and what they’d like to see more of. Use this feedback to refine your future webinars and workshops. The better your events become, the more likely people are to refer their friends or even come back for more.