engage and sell

Alright, so we’ve covered creating a sales tracker and writing scripts, and now it’s time to tie it all together with an online engagement strategy that drives sales. The truth is, if your business isn’t generating sales, it’s not going to grow or thrive, plain and simple.

An online engagement strategy means committing to one or two platforms where you’re getting the most interest from people who could become paying clients. It’s not just about posting to get more followers, although that helps; it’s about consistently showing up with content that’s valuable and engaging. Don’t get discouraged if you don’t immediately get a ton of likes or praise. It takes time for people to notice you and even more time for them to really understand what you’re about. The goal is to shorten that time—get them to understand what you do quickly. If they’re still following you, it’s because they like what you’re saying, not just because they forgot to unfollow you.

Now, your content should give people a reason to engage with you. If your posts aren’t leading to comments or conversations, you’ll need to reach out yourself. That’s where having well-crafted scripts comes into play. And don’t forget the importance of tracking your interactions so you can follow up, which is where a lot of potential leads are lost.

Once you’ve built some social proof—like testimonials or client results—you’re better positioned to engage people and get them to reach out. The strategy is simple: post compelling content that encourages interaction and reach out to followers yourself to start conversations. The result? Hopefully, booked calls where you can dig deeper into their needs. And even if they don’t sign up right away, you’ll have a more engaged follower who is likely to interact with your content in the future.

Now, this is all organic, and yes, it takes time. You’ll be surprised by how much effort goes into nurturing these conversations and staying consistent in your responses. If you’re working through your scripts and offering calls, and you’re starting to book them, then it’s time to consider scaling up with paid ads.

Ads help you reach beyond organic followers

, but start modestly—don’t go overboard. Ads are their own game, and you’ll need to understand not just where to place them but how to craft them differently from your regular posts. Ad content should be more direct, with a clear goal: getting people to message you, comment, or engage with you in some way.

If you’ve built a significant following and people are hanging on your every word, you might be able to skip straight to ads that direct people to a landing page where they can make purchases. But if you’re not Instagram-famous or rubbing shoulders with celebrities, like most of us, you’ll need to stick to relationship-building. Focus on creating conversations, getting people comfortable with you, and allowing the process to unfold naturally.

Another tip: boost posts that are already performing well organically. This can help you attract new followers who are more likely to engage with your content, giving you more leads to work with.

So, to wrap it all up: focus on creating a solid sales tracker and effective scripts. Understand what you need to do on social media, what free gifts or marketing materials you can offer, and stay consistent. None of this will work if you’re not consistently showing up, starting conversations, and creating new content. Being an online fitness professional takes a lot of behind-the-scenes work before you can scale and delegate tasks, but if you set yourself up right, it’s completely achievable. Just be prepared to grind in the beginning!